Market Research

Our market research services offer independent insight into trends, attitudes and behaviour. Make business policy decisions that are directly informed by local residents, visitors and consumers.

Find out how we can help you grow

Alternatively, browse through our full list of offerings below
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Consumer Insights

Understand your customers, clients or service users for informed business decisions

  • Satisfaction and experience
  • Behaviour
  • Expenditure
  • Attitude and opinions
  • Demographic profiling
  • Needs and priorities
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Brand Tracking

Measure brand performance and optimise your strategy

  • Monitor brand health
  • Track consumer touchpoints
  • Usage, loyalty and preference
  • Competitor analysis
  • Advertising and brand awareness
  • Brand experience and perceptions
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Business Development

An evidence base to improve or expand your business

  • Service quality assessment
  • Product development
  • Pre-market testing
  • Benchmark competitors
  • Market segmentation
  • Map the consumer journey
  • Employee engagement
  • Website feedback
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Consultation and Social Research

Effectively engage with the public and key stakeholders

  • Public consultation
  • Population insights - opinions, behaviour and priorities
  • Stakeholder engagement
  • Policy development


We specialise in research in Guernsey, Jersey and the Isle of Man. Based in the Channel Islands, we understand the local context.

Our panel of market research respondents allows us to quickly and cost-effectively survey residents in each of the three islands. Through the panel we can easily recruit focus group participants and mystery shoppers.

We have experienced data collection teams based in Jersey and Guernsey. They regularly undertake face-to-face research and data inputting.

We understand that different approaches are needed to reach out to different groups, including:

  • Residents
  • Visitors
  • Businesses
  • Customers, clients & service users
  • Service providers & professionals
  • Employees


Quantitative and qualitative research techniques chosen to suit your goals. Conduct research on a single or repeat basis.

  • Online
  • Face-to-face
  • Postal & Telephone
In-Depth Insight
  • Focus Groups
  • Individual Interview
  • Mystery Clients
  • Online Feedback Forms
  • Online Communities
  • Mobile Ethnography
Secondary Data Analysis
  • Document Review
  • Analysis of Client Datasets