Discover your brand's local reputation. Island Global Research measure the reputation of selected organisations in Guernsey and Jersey, and monitor which brands resonate most with island residents.
Measure the impression of your brand amongst local residents
Understand if your brand is associated with local values
Monitor levels of positive engagement among local residents
Benchmark your reputation against competitors
Twice a year we survey a representative sample of island residents. It asks about nine dimensions that impact brand reputation, plus demographic profile.
Inspired by UK and international brand equity trackers, Island Global Research’s index is specially designed for organisations promoting themselves in Jersey and Guernsey. Consumers, employees and stakeholders prioritise and promote brands that they perceive to meet their needs, provide positive experiences and reflect local values.
Does your brand have positive associations amongst the local community?
Which of the following organisations…
do you feel generally positive about?
do you associate with 'good quality’?
would you feel proud to work for?
Is your brand perceived to be aligned to values important to the local community?
In your opinion, which organisations…
make a positive contribution to the local community?
care about the environment?
would you describe as trustworthy?
Is your brand getting the type of engagements that help build a reputation?
Which of the following organisations…
have you seen/heard about through advertising or word of mouth?
would you describe yourself a ‘satisfied customer’ of?
would you be very likely to recommend?
Reports are produced twice a year and present findings for the latest survey, benchmarked against previous rounds (as applicable).
The reports will present the on brand reputation index, scores for each dimension, and enable organisations to benchmark their performance against competitors and over time.
Headline results for each island will be publicly available on our website. In addition, reports for each organisation will be available for purchase.
T's & C's apply, click here to view full Terms and Conditions
Please contact us with any questions