IGR Brand Reputation Index ©

Discover your brand's local reputation. Island Global Research measure the reputation of selected organisations in Guernsey and Jersey, and monitor which brands resonate most with island residents.

THE IGR BRAND REPUTATION INDEX © HELPS YOUR ORGANISATION:

Measure the impression of your brand amongst local residents

Understand if your brand is associated with local values

Monitor levels of positive engagement among local residents

Benchmark your reputation against competitors

HOW DOES THE INDEX WORK?

Twice a year we survey a representative sample of island residents. It asks about nine dimensions that impact brand reputation, plus demographic profile.

Inspired by UK and international brand equity trackers, Island Global Research’s index is specially designed for organisations promoting themselves in Jersey and Guernsey. Consumers, employees and stakeholders prioritise and promote brands that they perceive to meet their needs, provide positive experiences and reflect local values.

Impression

Does your brand have positive associations amongst the local community?

Which of the following organisations…

Positive

do you feel generally positive about?

Quality

do you associate with 'good quality’?

Employment

would you feel proud to work for?

Local Values

Is your brand perceived to be aligned to values important to the local community?

In your opinion, which organisations…

Community

make a positive contribution to the local community?

Environment

care about the environment?

Trust

would you describe as trustworthy?

Positive Engagement

Is your brand getting the type of engagements that help build a reputation?

Which of the following organisations…

Advertising

have you seen/heard about through advertising or word of mouth?

Consumer Satisfaction

would you describe yourself a ‘satisfied customer’ of?

Recommendation

would you be very likely to recommend?

Download our brochure

WHAT IS REPORTED?

Reports are produced twice a year and present findings for the latest survey, benchmarked against previous rounds (as applicable).

The reports will present the on brand reputation index, scores for each dimension, and enable organisations to benchmark their performance against competitors and over time.

Headline results for each island will be publicly available on our website. In addition, reports for each organisation will be available for purchase.


Standard report sample
Comprehensive report sample

PRICING

  • Reports are available every six months.
  • Select from standard, comprehensive or bespoke reports, depending on your needs and budget.
  • Subscribe to receive your results.

Place your order

T's & C's apply, click here to view full Terms and Conditions

STANDARD COMPREHENSIVE BESPOKE
Price £600 per report
per island		 £1000 per report
per island		 from £2000
How your brand's reputation compares to the island and sector average
Your brand reputation index score ✔ ✔ ✔
Performance scores for individual dimensions ✔ ✔ ✔
Reach of advertising and word of mouth ✔ ✔ ✔
Use and consumer satisfaction ✔ ✔ ✔
Gain a additional insight into your brand's reputation
Understand the range of scores within your sector - ✔ ✔
Your scores compared to a subset of brands in your sector - ✔ ✔
Reach of advertising and word of mouth by gender and age - ✔ ✔
Gap analysis for your sector and your brand - ✔ ✔
Tailor the analysis to your needs. Options include:
Select the competitors you want to be compared to - - ✔
Learn how your brand is perceived by different demographic groups - - ✔
Align brand tracking to your organisation’s strategic priorities - - ✔
Multi-island analysis, assessing brand performance across the Channel Islands - - ✔
Please contact us with any questions